For Earth & All was a business focused on making environmentally friendly products accessible to everyone. Their goal was to be realistic about the changes people could make in their lives to reduce plastic consumption without vilifying harmless ingredients or making anyone feel bad about how they live. 

This was the company I founded in 2021, which has since shut down. I didn’t like the branding I created for it then, so years later, I wanted to fix it. I took bits of the branding, such as the font and some graphics and made them into a cohesive brand with a new logo and a fleshed-out colour palette.